On-chain Hunter to Screen New Star Reveals the Star-Making Technique of "Black Amber"

Introduction:

With the rapid development of Web3 technology, this emerging field is gradually moving from a technical concept into mainstream life. Recently, the short drama "Black Amber" created by the Web3 content platform Twinkle announced its wrap-up and plans to officially launch in late April. The drama revolves around crime and suspense, integrating real events from the blockchain industry, and aims to break down barriers through entertainment content to promote the dissemination of Web3 culture. During an online AMA event hosted by Jinse Finance, the host engaged in an in-depth conversation with Kiki, the business head of Twinkle, and guest actor Teacher Miqiu, discussing the thoughts behind the creation of the short drama, the value of female roles in the Web3 field, and the blueprint for the future Web3 entertainment ecosystem.

1. "Black Amber": From Short Play to Web3 Cultural Export

"Black Amber" is the first Web3 themed short drama launched by the Twinkle platform, positioned as "crime suspense + industry prophecy." The drama imagines an on-chain trading ecosystem, revolving around a technological genius involved in a dark manipulation event, touching on real elements such as hacker attacks, capital games, and trust crises. Kiki revealed that the core narrative framework of the drama is "real crypto world + emotional resonance + plot twists," aiming to present the complexity of the Web3 industry through dramatic techniques.

Short Drama Production: Co-creation by Professional Team and Users

Despite being presented in a "short drama" format, the production specifications of "Black Amber" far exceed industry expectations. Director Juan Hu has previously been involved in the visual design of variety shows such as "Annual Comedy Competition" and "Actors Please Take Your Positions". The cast includes veteran Hong Kong actor He Huachao, rising Taiwanese actress Li Qingtian, and Web3 influencer Teacher Mi Qiu, who is making her crossover debut. Mi Qiu plays the role of an "assistant" in the drama, and she admitted that the shooting experience completely overturned her initial imagination of short dramas: "The scale of the crew is comparable to that of a microfilm, and both the director and actors are highly professional, showcasing strong collaboration efficiency during the shooting."

Kiki emphasized that the "fast-paced" nature of the short drama does not come at the expense of quality: "We replace lengthy setups with high-density storytelling, embedding foreshadowing and emotional peaks in each episode, while incorporating unique interactive gameplay from Web3." For example, users can vote to determine plot branches, participate in tasks to unlock airdrops, and even interact with plot clues through NFTs. This "narrative mining" model aims to transform the audience from passive receivers to co-creators of content.

Industry Mapping: The Balance Between Reality and Fiction

When asked about the connection between the plot and real events, Kiki stated: "The show will feature familiar elements from the crypto space, such as secret teams and market manipulation, but the first season needs to hold back on certain aspects." Mi Qiu added: "The real stories in the Web3 industry are far more bizarre than the script, but 'Black Amber' is close enough to the industry ecosystem, especially showcasing the games and human nature of the early 'wild era.'"

2. Female Roles: From Stereotypes to Industry Empowerment

In the Web3 field, female practitioners are often labeled as "marketing gimmicks," while "Black Amber" attempts to break this bias through character development. The female characters in the play include diverse representations such as a villain's assistant, a female investor, and a tech geek. Kiki stated, "Women are by no means a bonus, but rather a reflection of the normal ecology of the industry. We focus on the complexity and agency of characters, rather than a single label."

The cross-border experience of the rice ball: a dual breakthrough in industry and screen

As a Web3 practitioner participating in a short play for the first time, Miqiu shared her cross-border experience: "Women in Web3 often face polarized evaluations – either being seen as traditional finance elites or being mistaken for low-barrier practitioners. However, the industry barrier has significantly increased, requiring both professional knowledge and innovative ability." She believes that "Black Amber" is setting a cultural benchmark in the industry through high-quality content output: "When a short play resonates, the audience will naturally feel the richness of Web3, rather than just focusing on technical terms."

Regarding the future of female empowerment, Miqiu expressed her expectations: "The industry needs more positive female figures; they are not just participants but also rule-makers. Through cultural output, we can change the external stereotypes of women in Web3 and empower them with a voice and influence."

Twinkle's ecological blueprint: integration of content, social interaction, and incentives

Kiki further elaborated on Twinkle's vision: "We are not the Web3 version of Netflix or a decentralized TikTok, but rather building an 'entertainment operating system' that integrates content consumption, social interaction, and on-chain incentives." Users can receive airdrops by binge-watching, voting, and unlocking tasks, and even participate in script co-creation. In the future, Twinkle plans to open up a channel for amateur actors, allowing community members to become "universe residents," transitioning from viewers to ecological co-builders.

3. Web3 Entertainment: How to Break Down Barriers Between Circles?

Currently, Web3 content still faces a high degree of homogenization, and Twinkle chooses to approach it through short dramas, which is based on deep insights into user needs. Kiki analyzes: "Web3 users have fragmented information consumption and significant emotional fluctuations, and short dramas can quickly attract attention with their fast pace and strong storyline." In addition, the low trial-and-error cost of short dramas allows teams to quickly validate content models and gradually accumulate IP value.

Emotional Resonance: From White Paper to Emotional Resonance

Twinkle emphasizes "emotional resonance" in scriptwriting, attempting to convert complex blockchain mechanisms into accessible stories. Kiki gives an example: "Bull market anxiety, sudden wealth illusion, bear market sell-off... these shared emotions in the industry become the core of the plot. We want outsiders to understand the story, and insiders to smile knowingly." The screenwriting team has also established a "Crypto Circle Knowledge Map," adjusting narrative strategies according to market trends to ensure that the content is both professional and shareable.

Breaking the Circle Potential: Short Dramas as a Bridge to the Public

Regarding whether short dramas can become a bridge for the mass adoption of Web3, Kiki holds an optimistic attitude: "Entertainment is a natural medium for breaking boundaries. Through popular themes such as suspense and finance, we can lower the understanding threshold and allow external users to intuitively feel the charm of Web3." Miqiu added: "Whether it's Web2 or Web3 audiences, they can find points of resonance in the drama. When the content is of high quality, differences in technical background no longer become a barrier."

IV. Future Plans: From Short Plays to Multimodal Universes

"Black Amber" is just the starting point of the Twinkle content matrix. Kiki revealed that the platform is planning a "multi-modal entertainment universe" that includes short dramas, variety shows, talk shows, and other forms. On the technical side, Twinkle plans to develop a "content interaction protocol" to enable seamless on-chain operations during the binge-watching process, such as NFT minting and decentralized voting.

Community Co-Creation: Everyone Can Participate

Twinkle will open four major cooperation channels in the future:

1. Content Creation: Screenwriters and directors can participate in script co-creation;

2. Project linkage: DeFi and NFT project parties can embed storylines or issue tasks;

3. Development Support: Developers can customize interactive gameplay based on the API;

4. DAO Governance: Users vote to determine character casting and plot direction.

Kiki emphasized: "We do not want to just create a content platform, but rather build an open ecosystem that allows everyone to become a 'talent scout' or 'protagonist' in the Web3 entertainment industry."

5. Industry Reflection: The Balance Between Entertainment and Professionalism

Although entertainment content helps to break through the barriers, the Web3 field still faces skepticism about "fast food" content. Kiki responded, saying: "Fast pace and high quality are not contradictory. We ensure production standards with a professional team and carry long-term value with short dramas." Miqiu corroborated with personal experience: "The crew configuration of 'Black Amber' is on par with mainstream film and television, and such investment is a sign of industry maturity."

Conclusion: The Infinite Possibilities of Web3 Entertainment

The birth of "Black Amber" marks the transition of Web3 content from conceptual exploration to mature implementation. Through the medium of short dramas, Twinkle not only showcases the drama and human tension within the blockchain industry, but also attempts to construct a new entertainment paradigm that is open, interactive, and incentive-compatible. As Kiki stated: "The future gateway may no longer be wallets, but the content itself. With the launch of 'Black Amber' in late April, the Web3 entertainment ecosystem may welcome a new wave of explosion. Whether it is female empowerment, community co-creation, or technological integration, the significance of this experiment has long surpassed that of a short drama—it is writing a new chapter in Web3 culture.

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Note: This article is based on the live discussion of guests and does not constitute investment advice. The market has risks, and decisions should be made with caution.