The Rapid Evolution of AI Virtual Idols: How MEET48 is Reshaping Web3 Entertainment and Social Experience Using AIGC and on-chain Mechanisms

Driven by AI technology, AI-driven digital singers and virtual idols are presenting increasingly realistic visual effects, not only resembling real people in appearance but also continuously enhancing their performance and interaction capabilities. At the same time, the entertainment industry has witnessed a surge of AI-generated artists, with AI intervening in various aspects of content creation at an unprecedented speed, from music and dance to image design, pushing the virtual idol ecosystem into a new stage.

MEET48 is an "entertainment social metaverse" that integrates AI-generated content, virtual idols, fan economy, and Web3 incentive mechanisms. The project boasts impressive resources and financing background, having secured hundreds of millions in valuation token round financing support from several well-known institutions, and has been selected for the incubation program of a renowned blockchain ecosystem.

MEET48 conducted its Token Generation Event (TGE) on June 11, marking a key "evolution". Alongside the TGE, MEET48 is leveraging AI + Web3 dual engines to pioneer the next generation of "fan economy + creator economy".

From Hatsune Miku to AI UGC: The Transformation of the Entertainment Industry through Technology

In 2007, Hatsune Miku gained popularity with VOCALOID voice synthesis technology, pioneering the user-generated content (UGC) era of virtual idols. Around 2012, Japanese and Korean virtual idol projects promoted further development of virtual idols through motion capture + PGC methods, but PGC faced issues such as high costs, significant creative bottlenecks, and long update cycles. Today, MEET48 redefines the development path of virtual idols with AI-driven content generation and Web3-driven value distribution.

MEET48 has a rich and diverse product matrix, including the Web3+AI entertainment creation platform MEET48.ai, the meme token launch platform Mars Protocol centered around AI Agents, and the virtual entertainment world MEET48 Metaverse.

On February 7th of this year, the official MEET48.ai was launched, which is a Web3 entertainment creation platform that integrates virtual idol AI cultivation, social interaction, and music and dance AIGC. It supports functions such as generating music from text, generating dance from music, AI-driven choreography, and voice cloning, allowing AI idols to produce multimedia content that can be instantly shared on major social platforms. MEET48.ai also launched a dedicated AI creation tool called AISHOWBOX, which supports deep creation of 3D image generation, AI-driven choreography, idol agents, and more.

In the early stages, MEET48.ai has integrated a large number of exclusive entertainment resources from the MEET48 ecosystem. More than 700 songs and dances from a well-known girl idol group have been added to the material library, and over 250 active idols will participate in creating their own AI idol agents.

Mars Protocol is the most representative innovative token launch platform of MEET48, launched in sync with the MEET48.ai platform on February 7th. As the first AI idol platform in a certain blockchain ecosystem, Mars Protocol aims to reshape the Web3 idol economy by integrating the "Idol Meme + AI Agent" model, providing users with one-click token issuance, circulation, and trading tools. The platform deeply integrates AI technology (including text generation, image generation, music generation, voice cloning, etc.) with the assetization path on-chain, supporting the tokenization of virtual idols and decentralized community interaction.

MEET48 Metaverse is a virtual entertainment world designed to provide users with an immersive social experience that transcends reality and time. MEET48 also features its own self-developed multimodal large model, supporting music and dance training, providing users with AI creative tools and a MaaS editor, significantly lowering the content threshold, with model training data reaching up to 500TB.

Head Resources Support, MEET48 Masters the Core Entry of Content Assets

On April 4 this year, MEET48 announced the completion of its token round financing, with a fully diluted valuation (FDV) of $100 million, led by several well-known institutions and investors. The new funds will be used to support the development of its team and to develop related AI products.

Investment institutions value not only the ability to implement technology but also the fact that MEET48 has mastered the core entry point of content assets. The copyright authorization of a well-known idol group gives it real fans and IP stickiness in the AI virtual human field, combined with comprehensive technology, forming a unique moat for MEET48.

Another point of concern is the community data performance: As of January 14, 2025, the "MEET BEST7" global voting event data shows that the total number of votes for voting-type DApps has exceeded 697 million, with a total of 3.39 million registered users. During the event, the number of on-chain transactions reached 32.78 million, and the cumulative number of active wallet addresses exceeded 1.18 million. It ranks high among social DApps on a certain data platform. This data also directly verifies that MEET48, under the combination of AI virtual idols and Web3 incentive mechanisms, has real market demand and product scalability, making it a rare project for investors that has demonstrated user growth, on-chain transactions, and ecological consensus.

On October 30 last year, MEET48 was selected for a well-known blockchain ecosystem's accelerator program, lasting 4 weeks, with a selection rate of less than 1% out of thousands of registered projects. The program provided MEET48 with customized courses for early Web3 projects, fireside chats with relevant investment teams, 1:1 guidance, and access to resources across the entire ecosystem.

At the Hong Kong Web3 Carnival in April this year, the co-founder of MEET48 was invited to attend a roundtable discussion on "How AI Agents Reshape the Web3 Ecosystem." The guests analyzed successful AI Agent use cases, ranging from smart contract automation and personalized recommendations to innovations in Web3 interaction models, and discussed the potential and challenges of AI in enhancing on-chain data analysis and optimizing DAO governance, providing forward-looking insights for industry development.

Token Economy Driving AI Idol Co-Creation

To give back to all users supporting the MEET48 ecosystem, the $IDOL rights token airdrop event has been launched. The snapshot was completed on May 21, 2025, at 16:00 UTC, and the claiming page officially went live on June 9 at 3:00 UTC.

$IDOL has been launched on multiple trading platforms as of June 11. From 4 PM to 6 PM (UTC+8) on June 11, a certain wallet will hold an exclusive $IDOL TGE, and eligible users must use the corresponding points to participate. Other platforms will list the IDOL token at 8 PM (UTC+8) on June 11, 2025.

The total issuance of MEET48's native token $IDOL is 4.8 billion pieces. The specific allocation is as follows:

• Community Incentives (including community rewards & future airdrops, and airdrops): 45.2%
• Supporters (strategic investment and private placement round): 7%
• Team and Advisors: 17%
• Liquidity Support: 3%
• Ecosystem Support: 20%
• Marketing: 5.8%
• IDO (Initial Decentralized Offering): 2%

Note: In order to ensure the smooth launch of new products and services within the community, and to promote the healthy development and growth of the MEET48 community, some tokens belonging to the "community incentives" and "ecosystem" categories may be unlocked in advance, but will only be used for user incentives and marketing purposes related to new products and services in the community, and must be approved by a community DAO vote.

Roadmap Preview: From Idol Selection to AIGC Game Matrix

The highly anticipated TGE is just one of the many important milestones for MEET48 this year. In the coming time of 2025, MEET48 will hold the WIPA community annual idol selection, optimize the Mars Protocol launch platform, launch the "AI Dance Troupe" limited test, and launch two Web3 games, "Bounty Hunter" and "on-chain Billionaire."

According to the plan, MEET48 will hold the WIPA community annual idol selection and release ceremony on August 2, 2025. The event will take place at the AsiaWorld-Expo in Hong Kong on August 2, gathering multiple idol groups, idol artists from Japan, South Korea, Hong Kong, Taiwan, and Southeast Asia, as well as their overseas AI-Agent virtual groups.

In the Q3 plan, on the product side, Mars Protocol will continue to optimize the AI Agent and meme coin launch functions, while promoting the "AI Idol Training Room", a virtual idol voice intelligent interaction and nurturing system, where users act as producers, controlling real music scenes, lighting effects, and manipulating 3D virtual idols, leading experiences such as dance choreography and live streaming.

"AI Dance Party" will also be further developed. Dance Party is an online game with over 1 billion users globally and a cumulative revenue of $10 billion. AI Dance Party will create a large-scale community game ecosystem through $IDOL and virtual human music dance LLM and AI Agent technology, with $IDOL as the main token, and plans to launch a limited test in Q3.

In Q4 2025, two Web3 entertainment games will be launched: "Bounty Hunter" and "On-chain Tycoon". In Q1 2026, the comprehensive public testing and commercialization phase of "AI Dance Party" will officially begin.

Finally, MEET48 will be based on the Web3 AI social metaverse, integrating the MEET48 community with multiple AI game systems, to build a global AI-driven Web3 ecosystem covering entertainment, socializing, creation, and assetization. The subsequent progress of the project is worth looking forward to.