The Community Dilemma of Crypto Projects: The Shift from Selling to Buying

Recently, emerging cryptocurrency projects generally face a tricky problem: there is a significant selling pressure immediately after the token goes live, lacking effective buying support. To cope with this situation, some project teams have implemented strategies such as preemptively controlling chips, enforcing staking lock-ups, or restricting airdrop distributions, in an attempt to create a more favorable market performance in the early stages after the token launch.

However, these practices reflect a deeper issue: the project party seems to equate its own community with a potential source of selling pressure. This inevitably raises the question of why the community, which the project party has carefully nurtured, ultimately becomes the main force behind selling pressure, rather than being a support for price buying? If community members exist solely for the purpose of selling, then what is the point of the project party investing a significant amount of resources to build the community?

In fact, many project teams have a misunderstanding of community building. They often view the community as a necessary condition for listing on exchanges rather than the foundation for project development. As a result, community building is simplified into a series of cold data metrics, such as the number of members and growth rate. This mindset has led to the emergence of a standardized community building model.

By leveraging various task platforms, social media tools, and influencer networks, project teams can quickly attract a large number of users to participate. However, this approach often attracts a user base primarily interested in "airdrop farming" rather than genuine supporters who care about the long-term development of the project.

The drawbacks of this community-building strategy became apparent during the token issuance. The tokens issued initially to acquire data appeared to users more as labor compensation rather than an investment opportunity. Therefore, when the tokens were launched, these community members naturally tended to sell off immediately to make a profit.

To change this situation, the project team needs to rethink the essence of community building. A truly valuable community should consist of members who are passionate about the project and understand its vision. This requires the project team to focus on education, interaction, and value co-creation during the community building process, rather than merely pursuing superficial data growth.

Only when community members truly understand and recognize the long-term value of a project are they more likely to become solid buy support rather than just a source of short-term selling pressure. This shift requires time and patience, but it is crucial for the long-term success of the project.