BasicAttentionToken Price

BasicAttentionToken (BAT) is a cryptocurrency that powers a blockchain-based digital advertising platform designed to reward users for their attention while providing advertisers better returns on ad spend. Currently ranked #264 with a price of $0.1229, BAT has seen a +2.41% change in the last 24 hours. BAT operates primarily through the Brave Browser ecosystem, where users earn tokens by viewing privacy-preserving ads. The token serves as the unit of exchange between advertisers, publishers, and users, with 70% of advertising budgets distributed directly to users. With a market cap of $183.81M and a circulating supply of 1.49B BAT, BAT has established itself as a significant player in the attention economy. The token operates on multiple blockchains including Ethereum, Solana, and Avalanche, making it widely accessible across different ecosystems. Since its launch in 2017, BAT has become integral to Web3 advertising solutions by eliminating intermediaries and creating a more efficient digital advertising model.

BasicAttentionToken was created on May 31, 2017. It was launched on the Ethereum blockchain platform as an ERC-20 token. The project raised $36 million through an Initial Coin Offering (ICO) where one BAT token was priced at $0.036. The token was developed as part of the Brave browser ecosystem to revolutionize digital advertising by creating a new token-based digital advertising and services platform.

BasicAttentionToken was founded by Brendan Eich and Brian Bondy. Brendan Eich is notably the creator of JavaScript and former CEO of Mozilla Corporation. Together with Brian Bondy as CTO, they established Brave Inc. in 2015, which later issued BAT in 2017 as the native cryptocurrency for their Brave Web Browser. The token was designed to revolutionize digital advertising by creating a new blockchain-based system that rewards users, advertisers, and publishers within the Brave ecosystem.

BasicAttentionToken works through a blockchain-based digital advertising platform that rewards users for their attention. Built on Ethereum, BAT tokens flow between advertisers, publishers, and users in a transparent ecosystem. When users opt into viewing privacy-respecting ads on the Brave browser, they earn BAT tokens as rewards. Advertisers purchase BAT to fund campaigns, while publishers receive tokens based on user engagement with their content. The token's utility extends beyond advertising - users can tip content creators, redeem tokens for various services, or exchange them on cryptocurrency markets. With a current price of $0.1229 and market cap of $183.81M, BAT ranks #264 among cryptocurrencies. The token's smart contract architecture ensures transparent transactions while protecting user privacy, making it a pioneering solution for ethical digital advertising in the Web3 space.

BasicAttentionToken operates on a multi-layered technical architecture built primarily on the Ethereum blockchain. The token uses ERC-20 standard, which enables smart contract functionality and interoperability within the Ethereum ecosystem. The core architecture consists of: 1. Brave Browser Integration: BAT tokens function within the Brave browser's attention measurement system, which tracks user engagement with content. 2. Zero-Knowledge Proof System: Implements privacy-preserving technology to verify transactions without revealing user data. 3. Smart Contract Framework: Manages token distribution, rewards, and transactions between advertisers, publishers, and users. 4. Cross-Chain Compatibility: BAT has expanded beyond Ethereum to operate on multiple blockchains including Solana, Avalanche, BNB Smart Chain, Gnosis Chain, and Near Protocol. 5. BAT Ledger: An open-source component that handles wallet functionality and payment processing. This architecture enables BAT to efficiently reward users for their attention while maintaining privacy and security across the digital advertising ecosystem.

BasicAttentionToken is focused on expanding its on-chain ecosystem through Roadmap 3.0, which emphasizes three key areas: disintermediation of BAT flows, expanded self-custody options, and new earning opportunities. The project aims to strengthen its position in the Web3 space by enhancing the utility of BAT tokens within the Brave browser ecosystem. By 2026, BasicAttentionToken plans to implement more decentralized features, allowing users greater control over their tokens. The development team is working on integrating with multiple blockchain networks beyond Ethereum, including Solana and Avalanche ecosystems. Looking toward 2030, BasicAttentionToken aims to become a central token in the attention economy, with expanded use cases in content creation, marketing, and Web3 applications. The current price of $0.1229 reflects market sentiment about these developments, with a market cap of $183.81M positioning it for potential growth as adoption increases.